Category: Chamber of Commerce
Facebook allows chambers to showcase personality, appeal to their audience on a visual level, and establish more meaningful connections. But Facebook is tricky to master – it is constantly changing, evolving and growing more powerful. It’s only a treat if we know how to use it. This blog will help you change Facebook from a trick into a treat! Follow along to learn the basics and get up to date on Facebook capabilities that will benefit your chamber.
Last week’s blog post provided a step-by-step beginner’s guide to using Twitter for chambers - that was training camp. Today we open up the Twitter playbook and start implementing Twitter strategies to engage your chamber’s target audience!
I will be discussing social media in two-part segments. The first post will teach the fundamentals; the second post will serve as a playbook, in which you will find strategies to help you win at social media. Let’s start with Twitter.
Social media is quickly becoming an important part of the networking toolkit for Chambers of Commerce. Here are 10 tips for how to use social media for chambers of commerce.
Designing a website is a challenge in itself, but designing a user-friendly website is a lot harder. Learn the most important elements that every website needs.
Coming up with a brilliant blog post idea each week can be difficult. To make it easier, start thinking about your blog in terms of strategy. Just like your website, brochure, and monthly newsletter, your blog is an integral component of your chamber marketing plan. Every blog article you write must follow a strategy and support your chamber’s goals.
Understand the concept of a blog, and discover 5 reasons why your chamber should be blogging!
In a 2005 Wall Street Journal article, Proctor and Gamble coined the term First Moment of Truth to describe the moment when a consumer is standing in the store, in front of the shelf, and makes the decision to purchase one brand over another. Recently, a new term arose to describe the moment before the FMOT; the moment when a consumer reaches for her laptop to research a product before she ever steps one foot into the store. This “pre-shopping” moment was dubbed the Zero Moment of Truth - or ZMOT, for short.
Summer of Search, Week 7: Learn how to utilize local keywords and local listings to get found by a local audience.
